Tucker and Dale vs Evil Trailer Analysis

Tucker and Dale is a comedy horror released in 2010 directed by Eli Craig who is also well known for directing Zombieland. This trailer starts off as your stereotypical horror film by introducing the teenage heroes/victims driving to a forest for a camping trip. A forest is a conventional place for a horror because it is associated with the fear of being lost and secluded in the middle of nowhere, a cabin is also shown with a cow skull out front and dull lighting conditions giving it a very creepy feel. The trailer at first gives the impression that Tucker and Dale are the dangerous killer hillbillies that are often associated with psycho killer horror films by using dialogue and intimidation to make us think they've kidnapped one of the teenagers. However about 30 seconds in the mood changes and introduces some comedy to the trailer to make us see that the kidnapping is a misunderstanding. This instantly puts a twist on this movie making it more unique in its genre by swapping the roles of the two groups of characters and making the teenagers evil. Gore is used later in the trailer to remind us that the film is still as much of a horror as comedy. The trailer starts off slow and starts to use a lot of action to keep the interest of its audience.
Overall I think that this is a good trailer because it has very good and simple narrative to explain what's happening and uses a few references from other well known horror films like the part where Tucker runs out swinging a chainsaw around (Texas Chainsaw Massacre).
One thing I would criticise about this trailer is that it shows nearly all the teenagers deaths in the trailer which doesent leave us much reason to watch the full film.